A Simple Guide to Salesforce Marketing Cloud Journey Builder
The Salesforce Marketing Cloud Journey Builder module is one of many in your Marketing Cloud dashboard, and it’s one of the best in terms of what it can do and how easy it is to navigate and use. However, depending on your subscription, Journey Builder may not be available right now.
What is Salesforce Marketing Cloud Journey Builder?
Journey Builder is the only feature of Salesforce Marketing Cloud that lets you visually automate multiple marketing channels in one place. Automated communications are triggered based on specific dates and durations, as well as how prospects interact with previous emails and SMS.
What’s the difference between Journey Builder and Automation Studio?
The Studio is used to automate administrative and data management tasks, while the Journey Builder is used to create 1:1 individualized journeys.
How do I enter prospects into a Journey?
If you’re using Salesforce CRM, the best Entry Source is probably a Data Extension or API Event. Using Data Extensions is a big topic in and of itself, so I won’t go into it here.
How to build a Journey in Journey Builder
The process of creating a Journey is very user-friendly and straightforward when using Salesforce’s online tools; if you’re starting from scratch, here’s a quick start guide.
Building a Journey
A ‘Journey,’ which is a journey through an area of the internet known as the World Wide Web, can include five activities, each of which contains all of the options you have for including in your Journey if you choose to do so.
Is Journey builder part of Marketing Cloud?
Salesforce Journey Builder is a feature of Salesforce’s Marketing Cloud that manages the customer life cycle: the series of steps a customer takes when considering, purchasing, using, and maintaining brand loyalty.
How much does journey builder cost?
A subscription will start at $5,000 per year, with the price rising as you send more messages to customers through the system.
Which three canvas activities are available in journey builder?
Messages, Advertising, Flow Control, Customer Updates, and Sales all appear in the builder panel under their respective headings.
Why is Journey builder a marketing cloud?
The Journey Builder module does exactly what it says on the tin: it lets you create automated journeys for your prospects, and it’s the only part of Salesforce Marketing Cloud that lets you easily and visually automate multiple marketing channels, such as email and SMS, in one place.
What is a Sfmc journey?
One of these modules, the SFMC Journey Builder, is an incredibly popular tool that allows marketers to power 1-to-1 customer experiences across all online channels, including SMS, email, print, web, IoT devices, and the like.
What is the difference between Automation Studio and Journey builder?
Marketers can use Automation Studio to create highly complex segmentation based on data from multiple sources and a large volume of data. Journey Builder is where you send your segmented audiences through highly-specific, customized journeys based on data from the Marketing Cloud.
What is a Salesforce marketing journey?
Salesforce Journey is a marketing automation solution for creating consistent 1-to-1 customer journeys based on data modelled in the Marketing Cloud, and it’s one of Salesforce Marketing Cloud’s integrated tools for improving customer relationships.
What are entry source types for journey builder?
The entry source on the canvas tells Journey Builder where the customers entering this journey are coming from, and each journey must have one.
- Administration of Entry Sources.
- Edit an Entry Source.
- Data Extension Entry Source.
- Audience Entry Source.
- Inbound Chat Message.
How can you confirm that your journey is configured correctly?
Use the Validation tool to ensure that your journey is configured correctly.
Which step is a part of single send journey?
Single Send Journeys make tasks like promoting a new sale as simple as selecting a message, data source, and sending time. Three simple steps, and you’re off! In Journey Builder, click Scheduled Single Sends and take a look at the blank canvas of opportunity that awaits you.
Can we use list in journey builder?
Journey Builder does not support the use of lists created in the Salesforce Marketing Cloud Email application because the Contacts framework used by Journey Builder only supports records stored in Data Extensions.
What is engagement split in journey builder?
The Engagement Split activity in Journey Builder sends contacts down a Yes or No path based on whether they open or click a link in an email or if the email bounces. To use an Engagement Split, make sure your email message’s tracking feature is turned on, and at least one email activity must come before the split.
How do I create a custom activity in journey builder?
To create a custom activity in the Journey Builder, follow these steps:
- Go to Journey Builder in your SFMC instance.
- Select the type of journey and click Build.
- In the left sidebar, in the Messages section, locate the Sitecore activity you want to add.
- Enter the state name in the Contact State field.
How do I set exit criteria in journey builder?
Exit Criteria should be defined.
- Apply a filter on contact data attributes to define which contacts exit the journey.
- To view your filter criteria in a text string form for simple validation, click Filter Text.
- Finish and save the exit criteria.
- Activate your journey.