June’s Journey Analysis: Reaching a Mature Audience – Udonis
June’s Journey from Wooga, which grew into a very successful adventure game, is one such game. In this analysis, I go deep into this game’s paid and organic strategies to uncover what it takes to stand out in the market.
About June’s Journey
June’s Journey is a top-performing adventure game from German developer Wooga, and it’s a hidden object detective mystery game with storytelling elements and a Roaring Twenties theme that anyone can pick up in a matter of minutes.
All-Time Downloads by Country
June’s Journey has been downloaded nearly 10 million times on iOS, with the United States accounting for the vast majority of downloads (41%), followed by Canada, Germany, the United Kingdom, France, Japan, and Australia.
All-Time Revenue by Country
June’s Journey has brought Wooga over $125 million in iOS revenue, with 64% of that coming from the United States ($79 million), thanks to a clever monetization strategy detailed in our June’s Journey monetization dissection.
Analysis: Advertising Strategy
I dissected Wooga’s user acquisition strategy to learn how it was able to attract so many users.
June’s Journey’s ads highlight relaxation, discovery, self-expression, and escapism. Facebook Gaming has identified eight common player motivations, with each motivation-based creative targeting a different group of players. This allows publishers to expand their audience pool and results in a highly personalized approach.
June’s Journey Analysis: Top-Performing Ads
What are your thoughts on June’s Journey’s hidden object theme?
The atmosphere and tone of the video communicate how relaxing it is to play June’s Journey, and this ad targets casual players who simply want to relax and pass the time with an easy game.
The goal is to find five hearts in a rustic kitchen full of various items, with a simple Play Now CTA after each item found inviting people to download the game.
Unlike the previous two games, this one is primarily aimed at story-driven players, and the CTA emphasizes that u2013 Find out what happens next! This is a powerful motivator for story-driven players to download the game. Notice how a personalized CTA is far more effective than a generic Play now.
Wooga’s video creatives have been localized for audiences in German, English, Italian, Swedish, Portuguese, Japanese, French, Chinese, and Dutch, which is important because it allows Wooga to reach a global audience. I’ve included an example of a German creative for June’s Journey because German is the publisher’s native language.
There are also TV commercials for the game, one of which has a fantastic Roaring Twenties theme and features Mim Drew, who is attempting to solve her sister’s murder; it’s a dramatized version of the game in ad form.
Some image ads, like the one above, feature decoration and design elements; in the game, players can build and decorate their estate with various sets; these types of ads appeal to people who enjoy self-expression, customization, building, and designing. Below is another example of the same ad concept.
June’s Journey Analysis: App Store Optimization
Organic user acquisition, which most commonly includes app store optimization, but can also include content marketing (posting on social media, building communities, etc.) or even simply adding your name to a list of recommended players, is another good way to get more users.
June’s Journey: Hidden Objects is the full title of this game on Google Play and Apple’s App Store; the second part of the title is a descriptive keyword that tells users what the game is about and can improve the visibility of the game if users search for “hidden object games.”
June’s Journey’s icon depicts the main character, June, who is holding a magnifying glass, indicating that she is a detective. This is a great example of how to visually communicate what the game is about, as well as the 1920s theme in her outfit.
App Promo Video
Following that, we have the game’s official video and the app promo video, both of which fail to showcase any of the game’s storytelling or design elements, and would be far more effective if we were introduced to the main character and the murder mystery she’s attempting to solve.
Overall, the visuals, both in the game and in these graphics, are very appealing.
How many levels are in June’s journey?
One Chapter is made up of five levels plus an Adventure Scene, and each Volume has a different number of levels. To level up, the player must collect a certain number of flowers.
Did Wooga sell June’s journey?
In a recent interview with PocketGamer, Begemann explained that the stability and success Wooga has experienced since that acquisition is part of the reason he’s announced plans to exit.
Is June’s journey a good game?
I fell in love with it right away and have played it almost every day since; however, in the last 6 months or so, they have added features designed to strongly encourage players to spend money; I understand that this is the point of most games, but if you play frequently (multiple times a day), you will be exposed to at least 100 advertisements per week.
Are there any cheats for June’s journey?
Are there any June’s Journey cheats? You can’t enter cheat codes anywhere in the game; these cheat codes aren’t even real cheat codes; they’re just a random string of numbers, letters, and characters that can’t be entered anywhere else in the game, so don’t waste your time with them.
Does June end up with Jack in June’s journey?
Jack and June met in Paris shortly after the war ended and began a short-lived relationship; they remained best friends, but his love for her never died, and they got together for “a serious relationship” after she confessed her love to him.
Is Wooga a Chinese company?
Wooga is a Berlin-based mobile-first game developer that creates free-to-play mobile and social games for smartphones and tablets, as well as social media platforms like Facebook.
Does Wooga have new owners?
Playtika, the social casino game giant, has announced the completion of its acquisition of Wooga, a Berlin-based casual game developer.
How many chapters are there in June’s Journey 2019?
June’s Journey is a mystery game aimed at female fans of the genre in which you must spot specific items in a crowded scene. Wooga CEO Jens Begemann said in an exclusive interview with GamesBeat, “We will start with 20 chapters of content, and we will launch a new chapter every single week.”
Are there bots in June’s journey?
Also, because bots can’t’see’ images, we can’t use them in the game; however, these scores are attainable with practice!
Who killed Claire in June’s journey?
Sam Watts assassinates Clare and Harry at the start of the story, enraged that they kept Virginia, his biological daughter, hidden from him.
Does it cost anything to play June’s journey?
June’s Journey is free to download and play, but you can pay real money to buy virtual items in the game. You can turn off in-app purchases in your device’s settings.
How many levels does it take to beat the lighthouse in June’s journey?
The Lighthouse begins at level one and ends at level twenty, with the first level requiring only one renovation task because it serves as a tutorial; subsequent levels are divided into eight renovation tasks, each of which requires two steps, for a total of 16 steps per level.
How many levels does the lighthouse have in June’s journey?
Landmarks are large buildings on your island that take time to upgrade; the Lighthouse is the first one you’ll come across, and each one requires around 20 levels of upgrades; renovating them is a long-term investment, but it will reward you with a lot of flowers and help you solve this case.
How do I get more power in June’s journey?
There are a few options for getting more:
- Energy regenerates 1 unit of Energy every 2 minutes until your bar is full.
- Energy refills can be purchased in the Shop.
- Energy is occasionally awarded in Star Boxes.
- Bonus Energy is occasionally awarded after playing a Hidden Object Scene.