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What is Lead Generation | Lead Generation Guide

Building an email list ensures a steady stream of future customers for small businesses, and as the leader in conversion marketing, Leadpages has long been at the forefront of helping small businesses succeed online, so we created this guide with tried-and-true strategies and tactics culled from tens of thousands of companies.

What is lead generation?

Where they come from, how they’re collected, and how much they’re worth varies by company, but the principles are largely the same whether you’re in sales, marketing, or customer service.

What are leads?

A ‘lead’ is someone who has expressed interest in your business or offering and has provided you with their contact information so you can follow up with them. Generating leads entails gathering the contact information of potential customers so you can nurture them until they’re ready to buy.


Lead generation is the process of collecting contact information from people who show interest in your business; it’s more than just collecting information from a prospect; it’s about building a relationship with them. Your landing pages and website play a key role in online lead generation.

What is a lead magnet?

A lead magnet is a piece of free content that you offer in exchange for a visitor’s email address. It could be a downloadable guide, a free webinar, or a special discount code, and it works like a magnet to pique people’s interest and encourage them to give you their email address.

What is the purpose of lead generation?

Landing pages are the most common and effective means of digital lead generation, but you can also do a similar process with website pages. Lead generation is the second stage of ‘inbound’ marketing, and it occurs after you’ve drawn traffic to your page but before you convert them into a viable customer.

Why is lead generation so important?

You lose all control over your visitor’s future impressions of your brand if you don’t have their information. Your contact list is extremely valuable, and it’s part of the value of your business; it gives you a higher return on the resources you’ve invested in attracting traffic.

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What does it mean to “qualify” a lead?

Sales qualified leads are people who have actively demonstrated a willingness to buy from you, and qualifying a lead is an important part of lead generation. In most cases, “qualifying” means that the visitor has demonstrated their interest by joining your email list and remaining actively engaged.

Why can’t I just buy leads?

Many services sell you a list of email addresses or phone numbers; contacting those “leads” is essentially cold calling a stranger who has probably never heard of you before; you’re spending money to buy leads who have no idea who you are.

How do you nurture a lead?

You’ll want to “nurture” a lead after you’ve generated one. Nurturing a lead is the process of reaching out to leads after they’ve given you their information. Including a lead scoring program in your business strategy is another excellent way to nurture a lead.

What is B2B lead generation?

Both B2C and B2B lead generation work in the same way; you may just need to change the information you collect and the lead magnets you offer. In terms of marketing strategy, however, there are many parallels between the two; we’ll go over strategies in greater detail in the next chapter.

What is lead generation in SEO?

SEO (search engine optimization) is the process of increasing traffic to your website or page by improving the page’s ranking for specific keywords or phrases, allowing you to appear higher in search results. Organic traffic means more potential leads at a lower cost than paid traffic.

What will I learn in this lead generation guide?

Learn how to build and design a website that generates leads, as well as top-secret tips and tricks on how to attract, qualify, and capture leads. Take a look at our most popular pre-designed, mobile responsive landing page templates.

Can you send emails through Leadpages?

You don’t need to connect with a third-party email service provider to deliver your opt-in offer. Instead of integrating with an email service provider and setting up automation, you can use Leadpages to do so.

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Can you build a funnel with Leadpages?

Micro Funnels are the building blocks that make up a full funnel sequence. We at LeadPages have created an entirely new system that will change the very foundation of funnel building so that anyone (yes, anyone) can create long-form, high-converting funnels to rival any so-called “funnel expert” out there.

What is a landing page Leadpages?

We pioneered the conversion conversation as one of the first landing page builders, and we’re still at the forefront. Built-in conversion guidance. Our proprietary technology predicts your page’s performance before you publish it and tells you what to tweak, so you can guess less and grow more.

How do I get emails from Leadpages?

Click Manage Available Emails in the Lead Notifications drop-down in your form settings to go straight to your account settings; you can also access available Lead Notification email addresses from your navigation menu by clicking on the account name in the top-left corner, then Lead Notifications.

What does Leadpages integrate with?

Leadpages Integrations – Mailchimp, Salesforce, and More! Collect leads with Leadpages and send the data to your favorite marketing and sales applications by simply pasting your Google Analytics tracking code into Leadpages.

Is BuilderAll better than ClickFunnels?

Builderall is similar to a WordPress-like platform, with a wealth of features and tools but little guidance on how to create a high-converting landing page or sales funnel. ClickFunnels is better for collecting leads and selling products, while Builderall is better for creating a simple website.

Is Leadpages a funnel?

Leadpages was created with the busy entrepreneur in mind, which is why we make it easy to create a beautiful online presence and a sales funnel in as few as three clicks. In fact, anyone can easily publish a website or landing page on day one.

Is Groovefunnels better than ClickFunnels?

Conclusion: As you might expect, Groovefunnels outperforms Clickfunnels due to its superior editor in terms of design and usability.

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Is a landing page a lead magnet?

The lead magnet is what “attracts” leads and persuades them to give you their name and email address. To offer a lead magnet, you’ll need a landing page, where visitors will be enticed to enter their name and email address in a form in exchange for the lead magnet.

What is the difference between a lead magnet and a landing page?

A lead magnet is a valuable offer that you provide to your prospects in exchange for contact information such as their name and email address, and the best way to promote that offer is with a post-click landing page, which encourages a reciprocal relationship between a company and a prospect.

What’s the most common landing page structure ordered from top to bottom )?

The hero section, social proof section, feature section, how it works section, and usually ending the page with a footer are the most common landing page sections, and we’ll go over why certain elements are more important to consider than others.

How do I get free traffic to my landing page?

Here are three strategies for attracting free visitors to your landing pages:

  1. Create compelling referral content.
  2. Start email newsletters.
  3. Guest blog on relevant sites.
  4. Reach Audiences on Premium Publisher Sites.
  5. Use search advertising.
  6. Partner with influencers.

How do I promote my landing page?

Copying your campaign URL and sharing it in email campaigns or social media platforms is the easiest way to promote your landing page. You can find your campaign URL in a few different places: immediately after you publish, on the confirmation page, and on the Campaigns page.

How do I make a free landing page?

Here’s a step-by-step guide to building your landing page:

  1. Choose a landing page template.
  2. Name your landing page.
  3. Add your unique content.
  4. Include striking images.
  5. Select a relevant domain name.
  6. Check all of your links and CTAs.
  7. Complete your meta description and SEO title.
  8. Publish!

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