How Mobile Has Redefined the Consumer Decision Journey for Shoppers
Shopping micro-moments are intent-rich moments when people turn to their smartphones or other devices to know, go, do, or buy something. Foot traffic in retail stores has decreased, but the value of each visit has nearly tripled.
The first steps to being there and being useful
Micro-moments require retailers to be present wherever and whenever a shopper requires them, and retailers must devise new ways to provide helpful information when those moments arise. There are two options: be present or be useful.
Understanding How Micro-Moments Influence Consumers
Target discovered that 98% of its guests shop digitally, with 75% starting on mobile, but that its in-store and online teams were still operating and marketing separately in categories like patio furniture.
Being There in Micro-Moments, Especially on Mobile
Target merged its online and offline marketing and merchandising teams into a single unified patio team, which decided which products and signage to feature in-store based on digital demand, as well as running Google local inventory ads to show customers on mobile the patio furniture closest to them.
How mobile has redefined the consumer decision journey?
When people shop, their smartphone has become their go-to advisor and assistant; they get ideas, look up information, and make decisions all from their smartphone, which they can access at any time and from anywhere.
How has mobile computing changed the retail shopping Behaviour of consumers?
Mobile technology improves the shopping experience by making it more efficient, personalized, and convenient. A positive customer experience is important to any retailer, but there are also financial benefits.
What is mobile shopper?
Mobile shopper engagement refers to a shopper’s participation in her mobile shopping experience, which is higher when the mobile shopping experience is more personal and enjoyable.
What is consumer decision making journey?
The consumer decision journey is a circular process that focuses on increasing customer loyalty and building advocacy, and it maps the steps a consumer takes from product awareness to loyalty.
How people shop on their phones Google?
Google teamed up with Compete to find out how online shoppers are shopping for wireless devices, and they discovered that digital has changed the purchase path for wireless shoppers, with research on mobile devices having tripled, four times as many shoppers using online video to research, and mobile phone related searches up 82%.
Which of the following is the major reason consumers give for shopping online?
These are the top reasons people shop online, and you can see that convenience and price comparison are the most important factors, as well as the importance of free shipping offers.
How has technology affected our shopping?
As we discuss in the article, these technologies improve communication with shoppers, allowing them to receive much more personalized service, and as a result, technology opens up a plethora of new opportunities to sell products to consumers.
What challenges does mobile technology pose for traditional retailers?
5 challenges to overcome when it comes to leveraging mobility in retail
- Consumers Demand Great Customer Experiences.
- CHALLENGE 3: Consumers Demand Integrated Marketing and Offers.
- CHALLENGE 4: Moving Quickly Enough to Take Advantage of Mobile Technology in the Store.
What is the impact of using mobile devices on shopper behavior?
According to our preliminary findings, shoppers who use mobile technology in stores purchase fewer unplanned items and purchase fewer planned items, and their ability to recall in-store stimuli is negatively impacted.
What is the top smartphone activity done in store by mobile shoppers?
According to our findings, the most common uses of smartphones in stores are researching product information and checking or comparing prices, with younger shoppers under the age of 35 being more likely to engage in this behavior.
Which card can be used at various retailers while shopping?
Answer: B, because retailers use smart cards to shop for a variety of items at the same time.
How many people shop with their phone?
Around 100 million people in the United States own tablets, and 79% of smartphone users have made an online purchase in the last six months, with smartphones accounting for nearly 40% of all eCommerce purchases during the 2018 holiday season. eCommerce now accounts for 10% of all retail revenue.
What is the correct order of consumer decision journey?
The decision-making process is actually a more circular journey, with four primary phases representing potential battlegrounds where marketers can win or lose: initial consideration; active evaluation, or the process of researching potential purchases; closure, or when consumers buy brands; and postpurchase, or when consumers return products.
What are the 5 stages of decision making?
The Consumer Decision-Making Process in Five Stages
- Stage 1: Identification of a need or a problem.
- Stage 2: Information gathering.
- Stage 3: Alternative evaluation.
- Stage 4: Purchase decision.
- Stage 5: After-purchase behavior.
What are the stages of consumer decision making process?
The consumer decision-making process is broken down into five steps.
- Problem recognition: Recognizes the need for a service or product.
- Information gathering: Gathers information.
- Alternatives evaluation: Compares options.
- Purchase decision: Makes the actual purchase.