Getting Started with Popular Guerrilla UX Research Methods
Live intercepts, remote and unmoderated studies, and low-fidelity prototypes are all popular tools for prototyping new features in apps and web design, and I’ll walk you through some of the most popular guerilla UX research methods in this article.
Conducting research in public
The location you choose has a big impact on how many people you can interview, so pick a public place with a lot of people and make sure you get permission to be there. If you’re doing a usability test, you could argue that whatever you build should be simple enough for anyone to figure out.
Remote and unmoderated studies
Running remote and unmoderated research sessions, which are planned in the same way as in-person sessions but can reach a larger group of people, is another proven way to reduce the time and cost of research.
Low fidelity prototypes
You can use digitally linked wireframes or static images instead of fully functional prototypes or live sites/applications in this scenario, or you can even use paper prototypes, where you sketch a screen on paper and simulate the interaction by switching out which piece of paper is shown.
If you’re not sure about the results of a guerilla research test, I recommend running another one; if you come to the same conclusions, you’ll feel more confident; if not, you’ll know you need to keep digging. For tips on reducing scope, see my article linked below.
Can you do UX research remotely?
Embracing Remote UX Research While some in-person methodologies are difficult to replace, the majority of them have some nice remote alternatives, and conducting UX research remotely can even have some nice advantages–advantages that are worth considering even beyond these difficult times.
How do I start a UX research project?
How to Conduct Usability Testing for UX Research
- Identify what needs to be tested and why (e.g., a new product, feature, etc. )
- identify the target audience (or your desired customers)
- create a list of tasks for the participants to complete.
What is guerilla UX research?
Guerrilla research is a low-cost, quick way to learn about and understand experiences that takes place in public spaces and does not require a rigorous recruitment process, though it does necessitate some planning. Document your user research findings with InVision Freehand.
How do you conduct a UX research analysis?
How to Perform a Thematic Analysis
- Step 1: Gather all of your data.
- Step 2: Read all of your data from beginning to end.
- Step 3: Code the text based on what it’s about.
- Step 4: Create New Codes that Encapsulate Potential Themes.
- Step 5: Take a Day Off, Then Return to the Data.
How do you do remote user research?
Remote UX research tools
- Skypeu2014you can see the participant’s face as well as their screen.
- Google Hangoutu2014you can see either their screen or their face.
- GoToMeeting($49/month)u2014you can see the participant’s face as well as their screen, and you can also give them keyboard and mouse control.
What is remote user testing?
By using screen-sharing software or online remote usability vendor services, you can conduct user research with participants in their natural environment. In general, tests should last 15u201330 minutes and consist of about 3-5 tasks.
Is UX research a good career?
A career in UX research could be a good fit for you if you’re naturally curious and enjoy working in a team, and it’s an in-demand job in a well-paying industry.
How long should a UX project take?
A typical project can take anywhere from three to six weeks to complete, depending on whether it includes just generative research (which takes about four weeks total) or just usability testing (which takes about three weeks).
Who can become a UX designer?
Yes, you can become a UX Designer without any prior work experience; according to our Digital Skills Survey, 65 percent of UX Designers started their careers in design before specializing in UX design to gain a competitive advantage in the job market.
What is guerilla strategy?
Guerrilla marketing is an advertising strategy in which a company uses surprise and/or unusual interactions to promote a product or service, with the goal of increasing consumer engagement and creating a memorable experience.
How do you do a guerilla test?
In a guerilla usability test, here’s what happens:
- You approach someone,
- Ask them if they’d like to answer a few questions about your product,
- Give them a few tasks to complete,
- Watch their interaction,
- Ask about their experience,
- And you’re done.
What is a guerilla interview?
Meet people in public places like parks and coffee shops and engage in quick conversations about your research topic (illustration by Nipuni Siyambalapitiya).
How does UX organize data?
Methods for Organizing User Research From the Get-Go
- Choosing a Project Pattern.
- Organizing Project Notes and Insights.
- The statement of the key insight.
- Description of the key insight.
- Add raw notes and/or documents that support the key insight.
- Tagging User Research Data.
What is UX used for?
User experience (UX) design is the method used by design teams to create products that provide users with meaningful and relevant experiences. It encompasses the entire process of purchasing and integrating the product, including branding, design, usability, and function.
How do you analyze interview data UX?
Here’s a quick method for analyzing user interviews:
- Step 1: Establish a clear goal for the interviews.
- Start by discussing with your team:
- Step 2: Use a discussion guide during interviews.
- Step 3: Conduct user interviews.
- User interviews are a data-gathering exercise.
- Talk to enough users.